The Ultimate Guide to 2024: How to Create Outstanding TikTok Ads

Brands or creators pay TikTok to show full-screen videos to a targeted audience. Social media ads on TikTok usually promote the advertiser or sell a product. TikTok commercials have three tiers of organization: A TikTok ad is a single video promoting a product or service or a special offer. The TikTok Ad Group contains commercials. A TikTok campaign with ad groups. A clothing business may develop a TikTok video commercial for a pair of sneakers, which is one of many in an ad group and may fall under a summer footwear sale campaign.

What are TikTok ads?

You can build TikTok in-feed adverts using the adverts Manager.

Types of TikTok ads

In-feed ads

One of the most common TikTok ads. TikTok adverts Manager accounts post brand or creator-made video adverts. TikTok video ads look like regular TikToks, but they lead to landing pages or app installs when clicked.

  TikTok Video Ads 

Spark adverts boost organic content from any TikTok account, unlike video adverts. They stay in your profile after you stop promoting them like other TikToks. Duetted or interwoven Spark advertising let your audience interact more meaningfully (for better or ill). Spark advertising can boost your brand's KPIs because they won't disappear if you stop paying for them. Spark advertisements had 142% higher engagement than in-feed ads, per TikTok. Here's how to receive authorization to utilize content from your business profile or other content creators' profiles in Spark advertising.

Spark Ads 

Image advertising are still photos with brand or app names and text. They're exclusively available through the Global App Bundle and Pangle Placements (this chart displays a country-by-country breakdown).

  TikTok Image Ads 

Playable ads on TikTok act as simple, mini-games, and are great for engagement — who can resist a game? The feature is only available in select countries. 

Playable Ads 

TikTok is phasing out “Dynamic Showcase Ads” and “Collection Ads” in spring 2023 and merging their major functionality into Video Shopping Ads, which are in testing and exclusively available to select advertisers. Three types of shopping ads: Shoppable Video Shopping Ads appear on a targeted audience's For You page. Shopping catalogs are promoted via Catalog Listing Ads. Live Shopping Ads show TikTok Live viewers where to buy a product.

Shopping Ads 

BuzzVideo is the only TikTok news feed app with carousel ads. One ad can contain 10 captioned photos.

Carousel Ads 

TikTok Audience Network advertisements. 

Pangle ads 

TikTok sales reps manage brands. (Need TikTok sales rep? Contact them to discover whether your business fits. They have more ad formats: 

TikTok ads formats available to managed brand 

When consumers open TikTok, video adverts take over the screen for 5–60 seconds. 

TopView ads  

A three- to six-day ad campaign format to encourage engagement, in which user-generated content appears on the hashtag challenge page.  

Branded Hashtag Challenge  

Branded stickers, filters, and effects to engage TikTokers. 

Branded Effects  

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